{"version":"https://jsonfeed.org/version/1","title":"SearchPedia","home_page_url":"https://searchpedia.co.uk","description":"SearchPedia","author":{"name":"SearchPedia"},"items":[{"id":"https://searchpedia.co.uk/blog/f/wtf-is-a-search-activist","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/de7cbe12-3631-4792-a616-b10e7c73d1ed/Who%20Gets%20Seen%20in%20Search_.png\"/><p>I call myself a search activist. Which is a wonderfully inconvenient thing to put in a professional bio, because somebody will inevitably ask what I'm protesting against.</p>","url":"https://searchpedia.co.uk/blog/f/wtf-is-a-search-activist","title":"WTF Is a Search Activist?","summary":"I call myself a search activist. Which is a wonderfully inconvenient thing to put in a professional bio, because somebody will inevitably ask what I'm protesting against.","date_modified":"2026-10-28T15:00:05Z"},{"id":"https://searchpedia.co.uk/blog/f/heres-how-not-to-fuck-up-your-knowledge-graph","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/de7cbe12-3631-4792-a616-b10e7c73d1ed/Own%20your%20knowledge%20panel%20Witcher%20style%20by%20Sear.png\"/><p>Let me paint you a picture. Your brand has been around for years. You have good content, a decent backlink profile, a team of humans who actually know their stuff. You search your own company name and Google gives you......</p>","url":"https://searchpedia.co.uk/blog/f/heres-how-not-to-fuck-up-your-knowledge-graph","title":"Here's how not to fuck up your Knowledge Graph","summary":"Let me paint you a picture. Your brand has been around for years. You have good content, a decent backlink profile, a team of humans who actually know their stuff. You search your own company name and Google gives you......","date_modified":"2026-07-09T17:26:52Z"},{"id":"https://searchpedia.co.uk/blog/f/how-to-build-a-sustainable-seo-strategy","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/de7cbe12-3631-4792-a616-b10e7c73d1ed/Searchpedia%2C%20A%20sustainable%20seo%20strategy.png\"/><p>Or how a pandemic trend defined a brands's organic strategy for years. And why it's still winning today.</p>","url":"https://searchpedia.co.uk/blog/f/how-to-build-a-sustainable-seo-strategy","title":"How To Build a Sustainable SEO Strategy","summary":"Or how a pandemic trend defined a brands's organic strategy for years. And why it's still winning today.","date_modified":"2026-05-09T22:31:23Z"},{"id":"https://searchpedia.co.uk/blog/f/working-in-energy-google-ai-search-is-eating-your-seo-strategy","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/de7cbe12-3631-4792-a616-b10e7c73d1ed/Searchpedia%20for%20Ahrefs%20and%20Octopus%20Energy%20.png\"/><p>Overview</p>","url":"https://searchpedia.co.uk/blog/f/working-in-energy-google-ai-search-is-eating-your-seo-strategy","title":"Working in Energy? Google AI Search is eating your SEO strategy","summary":"Overview","date_modified":"2026-05-06T23:38:51Z"},{"id":"https://searchpedia.co.uk/blog/f/should-you-tell-clients-you%E2%80%99re-neurodivergent","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/de7cbe12-3631-4792-a616-b10e7c73d1ed/ADHD%20blog%20banner.png\"/><p>A candid SEO’s take (with mild existential dread)</p>","url":"https://searchpedia.co.uk/blog/f/should-you-tell-clients-you%E2%80%99re-neurodivergent","title":"Should You Tell Work You Are Neurodivergent?","summary":"A candid SEO’s take (with mild existential dread)","date_modified":"2026-05-05T20:49:59Z"},{"id":"https://searchpedia.co.uk/blog/f/how-to-tell-your-seo-%E2%80%9Cexpert%E2%80%9D-is-selling-you-donuts-%F0%9F%8D%A9","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/de7cbe12-3631-4792-a616-b10e7c73d1ed/Searchpedia%20-%20how%20to%20tell%20your%20SEO%20expert%20is%20s.png\"/><p>Not all SEO is forged in the fires of Skyforge.</p>","url":"https://searchpedia.co.uk/blog/f/how-to-tell-your-seo-%E2%80%9Cexpert%E2%80%9D-is-selling-you-donuts-%F0%9F%8D%A9","title":"How to Tell Your SEO “Expert” Is Selling You Sweet Rolls 🍩","summary":"Not all SEO is forged in the fires of Skyforge.","date_modified":"2026-02-27T23:04:07Z"}]}